We have hustled and pieced together an honest brand that sells only products we personally believe in. Together we form a united and productive team, always striving towards the vision, culture and outlook of the brand. With our strategic association with Emami, we have found an ideal partner to help us accelerate our growth and expansion.

Parvesh Bareja


Industry veteran with extensive global experience in design, manufacturing and packaging of cosmetics and perfumes through own state-of-the-art factories.

Hitesh Dhingra

MD & Co-Founder

Founder and Ex-CEO of Founder of Successfully exited venture with sale to Flipkart. A serial entrepreneur in the digital space. Hitesh founded the company in 2015 along with Parvesh Bareja and Bhisham Bhateja.

Bhisham Bhateja

COO & Co-Founder

Extensive business and strategy consulting experience with various consulting firms and E-Commerce giants. During his stint at Tecnova, he played a vital role in assisting Harley-Davidson for starting its India operations among many other achievements under his belt.