Celebrate an old bond, with new grammar.

By Paridhi Gupta

May 22, 2023

Celebrate an old bond, with new grammar.

How to make gifting interesting this new-normal Bhai Dooj.

Soon, it is the auspicious day when we celebrate a beautiful bond of mischief and love. 

Bhai Dooj is reminiscent of love for our siblings, sibling-in-laws and cousins. They, who have been our partners in crime, our shadows, our personal pep talkers find them celebrated and cherished on this festive occasion. It has always edged around some teasing, familial gatherings, and, as we grew older, reminiscing over the carefree childhood days when grandmother’s terrace was a weekend getaway and pillow castles were our forts.
 

This year, as we edge towards the day of this festival, a hint of unease is obvious. Many are spending time away from their families and the same is the case with our brothers and bros. This year hasn’t been a very happening one. It has made us question the value of life and relationships. And that is the reason why it is even more important to celebrate the new normal with caution.

So, this Bhai Dooj we advise you to celebrate with even more vigor and enthusiasm. We say, indulge in more care and love for each other and express it. Let your loved ones know how well you mean and deep you care. Make your loved ones: your brothers and brother-in-laws, your best friends and bros feel the love that they very much need. And you don’t even need to meet to make it special!

Just take them on a virtual coffee date and talk memories, mischief and merriment. Send them our Caffeine care kit and spend this Bhai Dooj with them as they take care of themselves. 

Trust me they’ll be glad you sent them a boxful of the caffeine’s refreshing care when they unbox the Ayushmann Khurrana Caffeine Series which homes:

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